We therefore offer the broadest and most relevant is in telephony

The strength of retail and specialty stores could really take off alternative mobile competition in France and out the "Confidentiality" virtual mobile operators (MVNO) as they represent barely more than 1.4 of the 48.4 million mobile subscribers in France. Carrefour Mobile, nth virtual mobile operator of the hexagon after signing an agreement of MVNO with Orange, will be launched on October 23. The issuer of the Pass card held by 5 million of its customers, which may be associated with the Iris of his other Champion sign card holders, there is also its 218 superstores in France to impose its mobile offering. Although Carrefour can boast of having launched at the beginning of year offer comparable in Belgium under the brand name "1-Mobile" (on the basis of KPN network), politeness was grilled in France by A Mobile distribution Auchan Group launched on 11 October last a signed with SFR MVNO agreement. The sign large distribution group Mulliez (holding also Leroy Merlin, Decathlon, Saint Maclou, paragraph...) has 4.4 million customers carrying the card agreement and 120 hypermarkets. "Already broken the marketing of products in their own"brands distributors"(DGF), likely to compete with the marks of their suppliers, major distributors will take advantage of their proximity to millions of consumers to propose their own offer of mobile telephony, while continuing to sell subscriptions Orange, SFR and Bouygues Telecom." This is a situation that is found in other rays of the hypermarket where it is clear that national brands products to do not more evil when they alongside Mark distributor products. We therefore offer the broadest and most relevant is in telephony. We will strengthen the telephony rays in our stores with the hiring of 87 counts of RADIUS 'communication' and 256 additional vendors, which will sell all of the offers of the market ", explains in" les echos "Vincent Arnault, CEO of Auchan Telecom, also Director of the Central of shopping sale of equipment of Auchan France." Rest provides A Mobile plays complementarity with SFR in is taking for the moment to offer prepaid, simplified and limited to the 2 G. Groups Leclerc, Intermarché, or even system U may be forced to start quickly enough to not get too behind. French hypermarkets are therefore launching on the traces of their American counterparts Wal-Mart, British Tesco or German Aldi and Tchibo. Bouygues Telecom, which sees its two competitors mobile already in ankle with the large distribution, have engaged in discussions with other large signs. Specialized distributors are not in remainder: Fnac launched its bid in July on the Orange network with which it has signed a commercial agreement (France Telecom providing billing). Virgin Mobile, which has been the pioneer in signing as early as 1999 an agreement of the same type with the mobile operator One 2 One (now T-Mobile) in Britain, is present in France with The Phone House (agreement between Breizh Mobile and Orange MVNO). Darty (Group Kesa Electricals, operator also teaches goal) does not hide its intention to also become a MVNO.